Generating and delivering leads is part of our daily business and forms the core of our business model. But what exactly is a lead?
Leads are new customers who are interested in consulting. We connect them with one of our experts or advise them ourselves. A lead is generated when a person fills out an online form with their data, confirms it, and sends it off in order to get, for example, a consultation, contact inquiry, or newsletter registration.
We do this using our advanced calculators, which can be found on over 50 of our websites and more than 7,000 cooperating online media partners. This way, we generated more than 1,2 million customers in 2019.