WE LEAD YOU

We lead you

Here at the FInanzen group, we’ve made it our mission to make our customers feel just as comfortable with insurance and financial issues as we do. That’s why over 1.2 million people in 2019 trusted us as their financial experts.

1.0Million

leads generated in 2019

0Million

Euro revenue per year

Websites

We surprise you

Over the past 15 years, we’ve focused heavily on driving forward international growth. That’s why we’re incredibly proud that we’ve been able to expand our operations to Germany, Switzerland, France, UK and The Netherlands. We’re also looking forward to opening further international locations in the future.

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Stories — told by our team

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Behind the scenes

Visit our social media channels or check out #insidefinanzen to get exclusive insights in our daily life at finanzen group.

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Our story

When we started our journey in 2004, our ambitious plan was to revolutionize digital acquisition of new customers for consultants. 15 years later, we are the European market leader in trading insurance and financial leads. A success that our teams in Germany, Switzerland, France, United Kingdom, and the Netherlands are very proud of.

2004: New Business

With the formation of transparent GmbH & Co. KG, Daniel Hoffmann and Axel Lehmann fundamentally changed the digital acquisition of new customers for professional consultants.

2009: New Name

With the launch of an evaluation system, our customers can now share their thoughts about the consulting service received. Under the new name finanzen.de AG we established ourselves as a trustworthy partner on the market.

2011: New Technology

We acquired the majority of Finance Circle GmbH, which was the leading provider of leads for the insurance and finance sectors. For our lead customers we launched a lead exchange as well as an app.

2013: New Market

Nine years after the company was founded, we achieved the position of market leader in Germany – without any external funding! But we aimed higher: Together with BlackFin Capital Partners we started to expand internationally.

2013: New Relationship

Our office in Paris opened. Two years later we solidified our position as a lead provider again by taking over Vilage Conseil, the leading broker in the area of property tax exemption in France.

2014: New Relationship

We said “Gruezi” to Switzerland! Through the majority shareholding in the Swiss companies, 2media GmbH and Toconnect GmbH, we are now located in Zurich.

2016: New Relationship

“Hi, Bristol!” We continued to expand and acquired a stake in E-finity Leads, the leading UK provider for financial leads, based in Bristol.

2017: New team member

By taking over Comfortplan GmbH we strengthened our direct sales business in the German market.

2018: New sponsor

With the help of the private equity company Eli Global, we were able to tackle our ambitious goals with new power. In the same year, E-finity Leads transformed from a pure lead marketplace to an innovative and strong marketing partner

2019: New Relationship

“Goededag Amsterdam!” With the acquisition of TotalWebBoost, we expanded to the Netherlands and were very happy with our growing international teams.

2019: Our future

Allianz has been investing in finanzen.de as part of its Allianz X digital strategy since 2019. This gives our business another tailwind to simplify operations for insurance products and contracts. Making processes digital and scalable – and thereby more customer-friendly.

Our portfolio

With a large number of websites in several countries, we offer customers a unique profile of relevant financial and insurance products. Regardless of whether it is life or pet insurance, or mortgage lending: we are passionate about leading interested parties to their private provision.

finanzen.de

Insurance and finance are our top priorities. We love helping our consumers making the right decision. Therefore, we provide them with all the required information, neutral price comparisons, and independent consultants to pick their ideal insurance. Our broad range of magazine and news articles, and landing pages are also helping customers who want to find the right insurance product themselves.

Candid.co.uk

Our British team has also focused on the needs of professional partners and, with its lead marketplace, offers attractive customer contacts in the areas of life insurance as well as capital raising loans. Candid.co.uk connects consumers in real time with insurance professionals to then conclude a contract.

2media.ch

In Switzerland, we are making great progress winning new customers in the insurance and finance segment. We also offer our skills to partners through our 2media.ch brand. Our local team develops unique performance campaigns that ultimately lead to a profitable lead.

totalwebboost.nl

We are very successful bringing people together in the Netherlands too: If consumers request offers via a partner portal, we forward them to a financial expert via totalwebboost.nl. Our service is so popular that we are now market leader in financial leads in the Netherlands.

mon-comparateur.fr

Supplementary health insurance and loans are the main focus of mon-comparateur.fr. Our expertise in objective comparisons and competent advice has been very well received by the French market.

ANNA

Loving mothers want to protect their children throughout their lives – ANNA makes it possible, even when the time comes. Our mediation service connects customers with insurance experts to find the right life insurance. This brings peace of mind to the financial aspect of a funeral, like the extensive costs.

Tom.co.uk

Fathers slip into a whole new role through the birth of their child: that of the protector of the family. With our UK brand Tom.co.uk we help fathers with this responsible task and provide professional support to protect families in an emergency – with life insurance for fathers.

krankenversicherung.net

For conscientious consumers, krankenversicherung.net offers a non-binding and free comparison of private health insurances. Over 40 providers and more than a hundred health insurance policies are compared within a mouse click. Customers get a quick and easy overview about the options suitable to them. Still unsure? Our expert team is here to help any customers with additional queries.

finanzen.fr

Our second major player on the French market is equally passionate about insurance and finance. With finanzen.fr we primarily rely on individual advice in addition to informative service descriptions.

Winston

Families are always looking for a safe place that allows them to look to the future with ease. Through our British brand Winston, we can quickly and easily refer interested parties to qualified advisors from whom mortgages can be insured. Because with the right provision, families invest above all in a carefree (together) time.

Comfortplan

As a trustworthy insurance broker, Comfortplan excells through a high degree of versatile contract terms as well as outstanding customer service. Combining private healthcare expertise with personal support provides clients with detailed answers concerning all contract questions is essential to this.

Polly.co.uk

To hold their child in their arms for the first time is the greatest thing for mothers – and also the beginning of a challenging time. Because with joy comes responsibility for a new life. Polly.co.uk helps mothers providing financial security for their family. With capable advisors, mothers can find life insurance in the UK that meets their needs and provides financial support to children when they cannot.